CISA knows what's going on. They'll share it with you.

Get the update on the latest Cyber Threats and how to protect yourself and your clients. This is essential, inside information from the Department of Homeland Security. 

You will also get access to templates, tools and exercises created by CISA for you to use with your clients and prospects. This is a can't-miss update that will put you ahead of the competition.

 

Cybersecurity Tools & Sales Training for Forward-Thinking MSP Owners

When and 
Where

We will be at the Sonesta Hotel in White Plains NY.


Address: 66 Hale Ave, White Plains, NY 10601


Doors open at 11:30 on February 27, 2025


Park at the Sonesta Hotel ($7 to $13) 

Or the Westchester Mall ($3) 

For the parking locations map, click here. 

Join industry experts and CISA specialists to discover how to leverage existing security threats into new clients 

Threat Intelligence Straight from CISA: Get the latest update on cybersecurity risks, deconstructed by top experts so you know exactly what’s happening—and what’s coming next.


Expert Training on how to Sell Cybersecurity: Learn how to position yourself as the go-to authority, show clients why cybersecurity is non-negotiable, and confidently sell your solutions.

When you leave this training, you’ll walk away with:

Essential Knowledge: A clear understanding of current threats and how to address them.


Unmatched Authority: The ability to control conversations with clients and prospects, making it easier to sell premium solutions.


Tools for Growth: Strategies to position your MSP as an expert, charge more, and grow your business faster.


February 27: Your Path to Cybersecurity Leadership
This event isn’t just another training day—it’s a business-changing opportunity to:

Eliminate guesswork about the latest threats, Shift the cybersecurity conversation in your favor, and build trust and confidence with your clients.


And lunch, networking, drinks and, well, some fun. 



What You'll 
Get

Full Agenda

Cost: Nothing. 

Thanks to our sponsors, this event is free to participants (Including lunch!)

Free MSP Growth Workshop Reveals

Event Registration Is Over, Sign Up For Recordings.

What People Say about Training Days: 

Thanks for another fantastic event; it was flawless. Great information for MSPs

-George Ballane from BizTech Pro


I should have paid for this!

-Attendee


Thanks for having us; this was an amazing event.

-Gene Reich from Traceless (Sponsor)


This was a great event. When can we do another?

-Andrew Lascar, Acronis

And these guys will give you the tools to sell it.

Robert Gillette - How to Woo New Customers

MSP sales master and the driving force behind the MSP Dojo - Robert is transforming MSP sales through straightforward, authentic conversation and practice. Robert will provide you with the world's most engaging tactics you can use immediately. If you want to sell to new clients, Robert will give you the process that will deliver results - and leave you and your customer feeling great.

Everyone loved our last training day with CISA, but one question came up often, "How do I get and convert more leads?" So we're bringing in leading MSP sales voices to give you the tools you need to turn cyber know-how into happy customers and, well, cash... 

Founder of Virtual C, CIO services, and the creative genius behind Humanize IT, Adam knows how business leaders make decisions and how you can tap into your clients' needs to upsell cyber-security services. Adam will focus on Inside Sales (AKA the "expand" part of "land and expand") so that you can use your cyber security understanding to deliver the easiest sale: the next one to happy customers.

Adam Walter - How to Woo Existing Customers

Jonathan Easton
Cybersecurity Advisor, Region 2
Cybersecurity and Infrastructure Security Agency

Our Generous Sponsors

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With additional support from

When: February 27, 2025, at 11:30.           Where: Sonesta Hotel in White Plains, NY (+recordings)

Space is limited. 
Exclusive to MSP and MSSP owners and managers. 
Recordings available after the event for those who cannot attend in person.

Registration and Networking

  • Meet other MSP owners and managers.
  • Meet the CISA team and vendors.
  • Be a part of our growing community of support.  

Lunch and Introduction

  • Served lunch (it's a great lunch. There's even dessert). 
  • Sponsors give educational presentations. 
  • More networking.  


CISA 2025 Threat Assessment Update

  • Jonathan Easton Takes us through CISA's latest discoveries. 
  • Time for Q&A and discussion. 


Woo New Customers with Robert Gillette

  • How to engage new customers and markets using this information. 
  • Hands-on training and practice (you will laugh). 


Woo Existing Customers with Adam Walter

  • Learn how to connect with existing customers. 
  • Talk about how to make cybersecurity relevant. 

Afterparty Drinks and appetizers. 

  • Have a drink and a bite to eat. 
  • Opportunity to ask more questions.
  • Talk to sponsors and get support for your MSP 


VIP Events by invitation.  

11:30 - 12:00

12:00 - 1:00

1:00 - 2:30

2:45 - 4:00

4:15 - 5:15

5:15 - 6:30

6:30 - ? 

4:00 - 4:15

Break

2:30 - 2:45

Break